ENTR 6341 Entrepreneurial Marketing Fundamentals

This course covers the key marketing skills that are necessary for a successful business development and launch. Topics covered include Value Proposition, Minimum Viable Product, Customer identification, segmenting and targeting and finally solution selling.

Credits

3

Schedule Type

Lecture

Grading Basis

Standard Letter (A-F)

Administrative Unit

Dept of Internat Bus & Entrepr

Offered

As scheduled