Business Administration with a Specialization in Marketing (MBA) - Accelerated Online Program

Overview 

The concentration in marketing is an MBA specialization to enhance further students’ critical and analytical skills obtained from their undergraduate programs. It provides rigorous training in various market research tools and techniques and applies them to solve existing and emerging problems. The specialization will help students develop a deep appreciation for and understanding of a wide range of marketing topics in the current environment of rapid advancement of technology and fast change in such areas as healthcare and new product development. We are particularly interested in developing skills that help us understand consumer preferences and introduce technologies that help us do so.

The Marketing Department is willing to work with students who have an undergraduate degree in an area other than business and who recognize that an MBA adds needed skills to any other undergraduate degree. Engineers, scientists, and liberal arts graduates may find that a Marketing specialization helps to round out their skill set.

Admission Requirements

To be admitted to the graduate program in business administration, prospective candidates must first meet all requirements for graduate admission to UT Rio Grande Valley, as well as the other requirements listed below:

  1. Undergrad GPA of 3.0 in the last 60 semester credit hours. Students with a GPA lower than 3.0 but higher than 2.75 will be considered on a case-by- case basis.
  2. GMAT Exam with a minimum score 400 or the GRE test with minimum scores of 146 Verbal and 146 Quantitative
  3. Two letter of recommendations.
  4. Respond to five short answer questions to demonstrate writing competency and communication skills

A waiver of the GMAT requirement will be granted to applicants who show proof of one of the following:

  • Another graduate degree (master’s or doctoral)
  • An undergraduate GPA of 3.25 in upper-division courses in the last 60 semester credit hours.
  • A waiver may be granted to those students who have more than four years of upper managerial experience in supervisory roles, control of budgets, and decision-making

Application for admission must be submitted prior to the published deadline. The application is available at www.utrgv.edu/gradapply.

Academic Standing

Three C Rule

A student who earns three C’s in the MBA Program will be placed on suspension and is ineligible to continue. The student may appeal the suspension to the MBA Committee.

"F" Rule

A student who receives a grade of F will be automatically dismissed from the MBA Program. The student may appeal the dismissal from the MBA Program to the MBA Committee

Program Requirements

Leveling Courses - 9 Hours

All students entering the MBA Program can comply with the Leveling Courses requirement by completing equivalent undergraduate coursework with a grade of B or higher. Students without the required background must complete the following courses as applicable:

ACCT 6301Accounting for Managers

3

FINA 6303Introduction to Finance

3

QUMT 6303Statistical Foundations

3

Required Courses - 27 Hours

ACCT 6320Accounting and Financial Analysis

3

ECON 6350Managerial Economics

3

FINA 6340Advanced Corporate Finance

3

INFS 6330Information Systems for Managers

3

MARK 6310Marketing Strategy

3

MGMT 6330Organizational Behavior

3

MGMT 6360Production and Operations Management

3

MGMT 6390Strategic Management

3

QUMT 6310Business Research

3

Marketing Electives - 9 Hours

Choose three from the following:

MARK 6311Marketing Strategy for Non-Profits

3

MARK 6320Consumer Behavior

3

MARK 6330Business Ethics

3

MARK 6340Market Research Methods

3

MARK 6350Competing through Service

3

MARK 6360Health Care Marketing

3

MARK 6370Social Media in Business

3

MARK 6375Marketing Analytics

3

MARK 6380International Competitiveness

3

MARK 6385Hispanic Marketing

3

MARK 6390Marketing Seminar

3

Total Credit Hours: 36