Minor in Marketing

The minor in Marketing provides students with an opportunity to explore an exciting and important area of business.  Marketing is a broad and dynamic field.  The minor provides the flexibility for students to pursue their specific interests in the area of Marketing.  Students can select among courses that explore such areas as advertising, marketing research, sales, international marketing, and consumer behavior.  This minor is well suited for students majoring in a variety of areas.

Requirements

Required

4 required courses
BUS 218Introduction To Business

3

Or

BUS 377Marketing Management

3

BUS 252Principles of Marketing

3

BUS 321Consumer Behavior

3

BUS 313Principles of Advertising

3

Electives--2 of 5 listed

BUS 325Marketing Research

3

BUS 326Salesmanship

3

BUS 415Marketing & Promotional Strategy

3

BUS 456International Marketing

3

BUS 462Internship in Business Administration

3

Total Credit Hours:6

Total Credit Hours: 18

Total Credit Hours: 18