BMRK 412 MARKETING RESEARCH

The purpose of this course is to enable students to understand research process considering a real life project. The students are required to formulate research issue, research objectives, and research questions. Qualitative and quantitative research methods are considered. The data are collected and analyzed through SPSS. A research report is developed and presented at the end of the course.

Credits

3

Prerequisite

BMRK 321

Offered

Semester 1