BMRK 310 PROFESSIONAL SELLING& CRM

This course focuses on applying different sales strategies for various consumer groups, and integrating corporate, business, marketing and sales strategies. It addresses topics such as the sales function, personal selling, sales force deployment, recruitment and selection, sales training, sales management leadership, motivation and reward system management, effectiveness and performance, and evaluation of performance.

Credits

3

Prerequisite

BMRK 200

Offered

Semester 2