603-1 - Marketing Governance
| Title: |
Marketing Governance |
| Owner: |
Director of Marketing |
| Last Updated/Revised: |
07/01/2024 |
Policy: The Aspen Group, Inc. Marketing Team will provide Lead Generation, Email Marketing, New Product and New Program Communications, Website Management, Social Media Management, and Creative Services to United States University.
Purpose: This policy will ensure that advertising and other marketing communications are consistent, on brand, and effectively convey United States University's offers.
Scope: The scope of this policy applies to all Aspen Group, Inc. team members, United States University team members, prospective students, current students, and alumni.
Documents and Forms: Brand Handbook (available from the Office of the Provost).