MBA in Data Analytics

Area of Study Overview

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Data analytics enables organizational stakeholders to make informed decisions based on evidence and rationality.

Increasingly, organizations of all types are mining and managing the data that drives business and fuels growth. To effectively employ business data, organizational leaders must cultivate cultures of data composed of contributors skilled in data analytics: data collection, interpretation, and application focused on achieving business goals.

Global businesses need seasoned business managers skilled in data analytics to mine and manage organizational business data. Business professionals possessing advanced degrees in business and data analytics will be well positioned to influence business decisions and, in turn, competitive advantage.

The School of Business and Management offers an M.B.A. degree with an area of study in Data Analytics that prepares students to thrive in the dynamic and rapidly expanding field of “Big Data.”

Students are equipped to access, analyze, manage, and present data to C-Level leaders and key organizational contributors' enterprise wide. The program enables graduates to use advanced data analytics to drive continuous improvement resulting in organizational sustainability.

Credit Distribution

I. Core Courses (21 Credits)

ETM-7500Ethics for Managers

3

MKM-7000Marketing Management

3

FIN-7100Financial Management

3

SOP-7200Strategic Operations Management

3

GSM-7300Global Strategic Management

3

ORR-7100Organizational Research

3

MBA-7300MBA Capstone

3

II. Area of Study (12 Credits)

BFO-7010Business Forecasting

3

DAM-7020Predictive Analytics for Business Intelligence

3

DAA-7030Data Analytics and Visualization with Capstone Project

3

MST-7000Managerial Statistics

3

III. MBA Electives (6 Credits)

Select 6 credits from the following:

ENP-7320Entrepreneurship

3

HRM-7600Human Resource Management - Talent Management

3

PJM-7210Project Management

3

MKR-7000Market Research

3

SOM-7020Social Media Marketing

3

INV-7110Investments

3

FSA-7120Financial Statement Analysis

3

NEG-7310Negotiations

3

SUS-7000Designing a Business Case for Sustainability

3

MCO-7400Management Communications

3

Total Credit Hours: 39

NOTE: ORR-7100: Organizational Research must be taken prior to the MBA-7300: Management Capstone. Students cannot take them in the same term.  Please contact an academic advisor to register for both courses.