HSM 510 Strategic Planning in the Hosp Industry
The purpose of this course is to develop conceptual and analytical strategic evaluation skills and provide comprehensive knowledge of the strategic management process. Topics examined include environmental analysis, firm resource analysis, competitive analysis, strategy formulation and implementation, international strategy, and strategic control. The goal is to provide students with the ability to develop vision, mission statements, and objectives for an organization; identify key strategic issues facing the hospitality industry; apply tools for effectively influencing an organization’s structure; systems culture and relationships; analyze the internal and external environments in which the organization operates; and to formulate organizational strategies. Prerequisite: None.