Marketing Management Diploma MM12

The Marketing program is designed to prepare students for employment in a variety of positions in today's marketing and management fields. The Marketing program provides learning opportunities that introduce, develop, and reinforce academic and occupational knowledge, skills, and attitudes required for job acquisition, retention, and advancement. Additionally, the program provides opportunities to upgrade present knowledge and skills or to retrain in the area of marketing. Graduates of the program receive a diploma with specializations in marketing management, entrepreneurship, professional selling, or social media.

Minimum Test Scores:

Next Gen. ACCUPLACER

Reading: 224
Writing: 236
Arithmetic: 229

Curriculum

Basic Skills Courses

ENGL 1010Fundamentals of English I

3

Select one Math Course

MATH 1011Business Math

3

MATH 1012Foundations of Mathematics

3

Select one of the following

EMPL 1000Interpersonal Relat & Prof Dev

2

PSYC 1010Basic Psychology

3

Occupational Courses

MKTG 1100Principles of Marketing

3

MKTG 1160Professional Selling

3

MKTG 1190Integrated Marketing Commun

3

MKTG 2090Marketing Research

3

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Guided Elective

3

Select one of the following courses

MKTG 1130Business Regulation/Compliance

3

ACCT 2140Legal Environment of Business

3

PARA 1150Contracts, Comm Law/Bus Org

3

Select one of the following courses

MKTG 2030Digital Publishing and Design

3

BUSN 1190Digital Technologies- Business

2

BUSN 1430Desktop Publish/Present Applic

4

COMP 1000Introduction to Computer Literacy

3

Select one of the following two courses

MKTG 2290Marketing Internship/Practicum

3

MKTG 2300Marketing Management

3

Specializations – Select one of the four following areas

Marketing Management Specialization

MKTG 1370Consumer Behavior

3

MKTG 2060Marketing Channels

3

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Marketing Elective

3

Select one of the following two courses
MKTG 1210Services Marketing

3

MKTG 2070Buying and Merchandising

3

Entrepreneurship Specialization

MKTG 2010Small Business Management

3

MKTG 2210Entrepreneurship

6

Select one of the following two courses
MKTG 1210Services Marketing

3

MKTG 2070Buying and Merchandising

3

Professional Selling Specialization

MKTG 1210Services Marketing

3

MKTG 1370Consumer Behavior

3

MKTG 2160Advanced Selling

3

Select one of the following two courses
MKTG 2060Marketing Channels

3

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Marketing Elective

3

Social Media Marketing Specialization

MKTG 1370Consumer Behavior

3

MKTG 2500Exploring Social Media

3

MKTG 2550Analyzing Social Media

3

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Marketing Elective

3

Minimum Length of Program: 4 Term(s)

Total Credit Hours: 42