MKT 3041 RETAIL MANAGEMENT

A study of the overall management aspects of the retail organization as an integral part of a marketing system. The course encompasses the effects of environmental forces in the marketing system and the role of management in retail organizations.

Credits

3

Prerequisite

BUS 1010, BUS 1020, ACC 1060, BUS 3020 / FIN 3020, BUS 1070/ FIN 1070