Advertising and Public Relations, BA

The advertising and public relations major is designed to prepare students for work in the field of marketing communication, which includes public relations, advertising, social media/electronic communication, and event planning.

Requirements

Major Requirements: (six courses)

APR 1010	FUNDAMENTALS OF ADVERTISING	3
APR 2050	INTRODUCTION TO PUBLIC RELATIONS	3
APR 3080	ARGUMENTATION & PERSUASION	3
APR 3270	ADVERTISING & PUBLIC RELATIONS CAMPAIGNS	3
MKT 4088/APR 4088/CMA 4088	ADVERTISING	3
APR 4130/BUS 4130	INTEGRATED MARKETING COMMUNICATION SEMINAR	3

APR 2050: Grade of C or better required.

Writing Requirements: (select two courses)

JRL 2310	NEWSWRITING	3
CMA 3320/ENG 3320/JRL 3320	MAGAZINE WRITING	3
CMA 3390/APR 3390	CREATIVE WRITING WORKSHOP FOR ADVERTISING	3

Electives: (five courses)

BUS 1020	MARKETING PRINCIPLES	3
CMA 2170	PUBLIC SPEAKING	3
APR 3120	MANAGEMENT COMMUNICATIONS	3
APR 4039	ONLINE SOCIAL MEDIA: A COMMUNICATION TOOL	3
APR 4090	CASE STUDIES IN PUBLIC RELATIONS	3
APR 4201	INTERNATIONAL ADVERTISING & PROMOTION	3
APR 4229	CRISIS PUBLIC RELATIONS	3
MKT 3385/PSY 3385	CONSUMER BEHAVIOR	3
CMA 4850/APR 4850/JRL 4850	COMMUNICATION ARTS INTERNSHIP	3

CMA 4850: can take up to two

Classes not taken for “written requirements” can also be used as electives.