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Marketing—B.S. (Dual Degree M.B.A.)

New York State Registered Program Code: 36661 (Dual BS/MBA Marketing)

HEGIS Code: 509.00 {Marketing and Purchasing}

Molloy Program of Study Code: MKDBS (Dual Degree)

Program Learning Outcomes

Students will be able to:

  • Demonstrate advanced knowledge related to the discipline of marketing.
  • Analyze and evaluate information or a situation to form a judgment.
  • Use written and oral communication skills effectively to deliver professional reports and presentations.
  • Integrate ethical concepts as they apply to business decisions.
  • Use quantitative and qualitative skills as they relate to the discipline of marketing.
  • Demonstrate knowledge of organizational theory as it applies to decision-making and leadership.

Requirements

General Education Requirements (35 Credits)

Acceptable courses listed under General Education Requirements.

Arts and Fine Arts (3 Credits) One out of two disciplines: ART History or MUS History

English Composition (3 Credits) ENG 1110

Languages (3 Credits)

Languages or Literature (3 Credits) Either a second Language course or Literature course

Social and Behavioral Sciences (9 Credits) Three out of four: History, Political Science, Psychology or Sociology

Science (3 Credits)

Philosophy (3 Credits)

Theology/Religious Studies (3 Credits)

Physical Education (1 Credit)

Core Course (4 credits)

NOTE: The General Education requirement is 44, and has been adjusted to 35, because the following Related requirement will also satisfy the requirement: COM 2290, ETH 2570 and MAT 1150B.

Major Requirements (60 Credits)

BUS 1010Introduction to Business

3
BUS 2010Principles of Management

3
MKT 2300Principles of Marketing

3
MKT 2350Consumer Behavior

3
BLW 2400Business Law I

3
ACC 2600Accounting I

3
ACC 2610Accounting II

3
BUS 3040Organizational Behavior

3
BUS 3340International Business

3
MKT 3370Marketing Strategy

3
MKT 3380Fundamentals of Marketing Research

3
BUS 3430Quantitative Analysis for Business Applications

3
FIN 3500Corporate Finance

3
BUS 4600Business Internship I

3
BUS 4900Capstone

3
BUS 5100Marketing Management

3
BUS 5150Business Ethics

3

BUS 4600: Full-time working students will take any 2000, 3000, 4000 ACC/BUS/ECO/MKT/FIN course with the Program Director's approval

Complete three additional marketing courses (9 Credits)

COM 3570Digital Public Relations Campaigns

3
ECO 3010Real World Macroeconomics

3
ECO 3020Advanced Microeconomic Themes

3
MKT 2550Public Relations

3
MKT 3320Fundamentals of Entertainment and Sports Marketing

3
MKT 3390Marketing Analytics

3
MKT 3400International Marketing

3
MKT 3410Branding Strategies

3
MKT 3420Digital Media Marketing

3
MKT 3440Advertising and Integrated Marketing Communications

3
NMD 2260Introduction to New Media

3

Related Requirements (26-28 Credits)

CIS 1050Computer Applications for Business

3
CIS 3600Computer Information Systems in Business

3
COM 2290Experiences in Corporate Communications

3
ECO 2510Macroeconomics

3
ECO 2520Microeconomics

3
ENG 2380Techniques of Business Writing

1
ETH 2570Business Ethics

3
MAT 1150BElementary Statistics for Business

3

MAT 1150B: MAT 1150A is equivalent if transferred or already completed

Complete either (1-3 Credits)

COM 2100Public Speaking

3
COM 2390Public Speaking for Business

1

Complete either (3 Credits)

ECO 3150Money, Banking and Financial Markets

3
ECO 3200Global Economics and Finance

3

Electives (5-7 Credits)

Liberal Arts and Sciences (LAS) for a B.S. degree is met. FST 1000 counts as towards Electives Requirement.

A maximum of six (6) graduate credits may be taken towards these undergraduate Elective credits during the senior year depending on individualized transcripts and advisement.

(Adjust Electives needed for having a Minor(s), Remedials, ESL, Honors Programs, PED/FST waivers as needed, under consultation with advisor.) --

Total Credit Hours: 128

A maximum of six (6) graduate credits may be taken as undergraduate Elective credits during the senior year depending on individualized transcripts and advisement. Elective credits are those that are not part of the General Education, Major or Related requirements. Dual degree students may take BUS 5100 and BUS 5150. Only these two courses may be used as part of the total credits for the bachelor’s degree. Dual degree students must be awarded a bachelor's degree prior to being formally accepted into the MBA program of study and before registering for other graduate-level courses.