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Entertainment and Sport Management Double Major with Marketing

The program of study for Entertainment and Sports Management is designed to be taken with Marketing as a double major. Eight courses (24 credits) are needed beyond the Entertainment and Sports Management major to complete this program.

NOTE: If Associate Dean for School of Business approves, six credits of the Marketing major electives may be met with ECO 3750 and MKT 3320. This would reduce the total needed to 3 credits.

Requirements

Second Major Requirements (15 Credits)

MKT 2350Consumer Behavior

3
BUS 3040Organizational Behavior

3
BUS 3340International Business

3
MKT 3370Marketing Strategy

3
MKT 3380Fundamentals of Marketing Research

3
 

Complete three additional Marketing courses (3-9 Credits)

NOTE: If Associate Dean for School of Business approves, six credits of the Marketing major electives may be met with ECO 3750 and MKT 3320. This would reduce the total needed to 3 credits.
COM 3570Digital Public Relations Campaigns

3
ECO 3010Real World Macroeconomics

3
ECO 3020Advanced Microeconomic Themes

3
MKT 2550Public Relations

3
MKT 3320Fundamentals of Entertainment and Sports Marketing

3
MKT 3390Marketing Analytics

3
MKT 3400International Marketing

3
MKT 3410Branding Strategies

3
MKT 3420Digital Media Marketing

3
MKT 3440Advertising and Integrated Marketing Communications

3
NMD 2260Introduction to New Media

3

Total Credit Hours: 18-24