2024-2025 Catalog and Student Handbook

Strategic Communication, Bachelor of Arts

Requirements for a major in Strategic Communication

Department Core (15 Hours)

COMM 110Human Communication

3

COMM 230Communication Theory & Research I

3

COMM 333Communication Theory & Research II

3

MASS 101Media & Society

3

MASS 420Media Law & Ethics

3

Media Skills (3 Hours)

Choose one of the following:
MASS 111Multimedia Foundations

3

MASS 123Media Production 1

3

MASS 150Principles of Photography I

3

MASS 375Website Design & Online Communication

3

GRPH 201Software for Design

3

GRPH 350Information Design

3

Approved Electives (6 Hours)

Choose six hours of electives* with advisor approval.
Elective

3

Elective

3

*A minimum of three hours must be at the 300-400 level.

Choose one track (15 Hour)

Advertising/PR

MASS 207Media Writing

3

MASS 225Introduction to Advertising

3

MASS 230Introduction to Public Relations

3

And

MASS 410Advertising & Public Relations Campaigns

3

Or

COMM 413Health Campaigns & Promotion

3

Plus 3 Hours from:

MASS 397Media Studies Internship

3

Or

MASS 497Media Studies Internship

3

 

Organizational Communication/PR

COMM 211Organizational Communication

3

MASS 230Introduction to Public Relations

3

COMM 420Business Communication Seminar

3

And

COMM 301Group Discussion & Leadership

3

Or

COMM 330Crisis Communication

3

Plus 3 Hours from:

COMM 397Communication Internship

1-3

Or

COMM 497Communication Internship

3

Note: COMM 397/497 must be taken for 3 credits to fulfill the major requirement.

 

Capstone (3 Hours)

MASS 430Capstone in Media & Communication

3

Total Credit Hours: 42