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/Institutions/Marietta-College/json/2024-2025/2024-2025-Undergraduate-Catalog-and-Student-Handbook-local.json
/Institutions/Marietta-College/json/2024-2025/2024-2025-Undergraduate-Catalog-and-Student-Handbook.json
2024-2025 Catalog and Student Handbook
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/Institutions/Marietta-College/json/catalogs.json
47052DD8-DEC3-4A12-8344-531717BD2CED
Strategic Communication, Bachelor of Arts
Requirements for a major in Strategic Communication
Department Core (15 Hours)
Media Skills (3 Hours)
Choose one of the following:
Approved Electives (6 Hours)
Choose six hours of electives* with advisor approval.
*A minimum of three hours must be at the 300-400 level.
Choose one track (15 Hour)
Advertising/PR
MASS 207 | Media Writing | 3 |
MASS 225 | Introduction to Advertising | 3 |
MASS 230 | Introduction to Public Relations | 3 |
| And | |
MASS 410 | Advertising & Public Relations Campaigns | 3 |
| Or | |
COMM 413 | Health Campaigns & Promotion | 3 |
| Plus 3 Hours from: | |
MASS 397 | Media Studies Internship | 3 |
| Or | |
MASS 497 | Media Studies Internship | 3 |
Organizational Communication/PR
COMM 211 | Organizational Communication | 3 |
MASS 230 | Introduction to Public Relations | 3 |
COMM 420 | Business Communication Seminar | 3 |
| And | |
COMM 301 | Group Discussion & Leadership | 3 |
| Or | |
COMM 330 | Crisis Communication | 3 |
| Plus 3 Hours from: | |
COMM 397 | Communication Internship | 1-3 |
| Or | |
COMM 497 | Communication Internship | 3 |
Note: COMM 397/497 must be taken for 3 credits to fulfill the major requirement.
Capstone (3 Hours)
MASS 430 | Capstone in Media & Communication | 3 |
Total Credit Hours: 42