2020-2021 Catalog and Student Handbook

MKTG 388 Global Marketing

In this course, students will explore the challenges of developing and executing marketing strategy in a dynamic global environment. The course emphasizes the importance of cultural, economic, political, and social dimensions of the environment and examines issues such as product policies, pricing, distribution, and marketing communications.

Credits

3

Prerequisite

Complete MKTG 201

Distribution

Global Issues, Social Analysis