2020-2021 Catalog and Student Handbook

MKTG 385 Marketing Research

This course is about gathering and interpreting data in a way that leads to good marketing decisions. Class time will typically be split between theory (e.g., learning to design a survey) and application (e.g., conducting a focus group). Students will participate in a semester-long group project conducting research to solve a marketing problem for a company or non-profit organization.

Credits

3

Prerequisite

Complete MKTG 201 and MATH 123

Distribution

Social Analysis