2020-2021 Catalog and Student Handbook

MASS 325 Public Relation Case Studies

Students will learn about public relations through real case histories. Includes analysis and problem solving using theory and principles of PR. Examines the strategic role of public relations in a variety of organizations, including employee relations, media relations, investor relations, consumer relations, community relations, and public affairs. Emphasizes the important role of research.

Credits

3

Prerequisite

Complete MASS 230

Distribution

Social Analysis