COM 505 Seminar in Strategic Communication
Strategic Communication brings together various fields and professions in communication to help an organization fulfill its mission. This may include marketing, public relations, brand communication, and what is traditionally thought of as advertising and encompasses both external and internal messaging plans. This course will examine the planning and research that goes into message development, communication planning, audience/competition research, goal/objective setting, and implementation. Aligning an organization’s communication goals with its structural/institutional mission is essential to delivering focused messaging to key audiences across all forms of mediated communication. This multidisciplinary course will explore the processes, techniques, and ethical considerations inherent in strategic communication planning and implementation. (3 credits)