Marketing B.B.A. Degree
The courses in this major are designed to provide students with an understanding of professional practices and techniques applied in the major areas of digital marketing management.
These available concentrations are relevant to industry needs, lean on the strengths of our faculty, and will be attractive to prospective students. The job outlook for Advertising, Promotions, Sales managers, Market Research Analysts, and Marketing managers is expected to grow significantly in the next decade. With this major, graduate will be well positioned to qualified for these jobs and more.
Marketing Major Requirements
University Core
Core
| University Core Requirements | 37 |
Davis College of Business & Technology Core Curriculum
Davis College of Business & Technology
| Core Curriculum Requirements | 54 |
Marketing (no concentration): 3 courses (9 credits)
| MKG 333 | Professional Selling | 3 |
MKG XXX
| One additional MKG course selected from any remaining MKG courses numbered 300 or above | 3 |
MKG XXX or COMM XXX
| One additional MKG courses selected from any remaining MKG courses numbered 300 or above OR COMM 205, 217, 325, 395, or 490 | 3 |
| Total Credit Hours: | 9 |
Students electing a concentration can choose from:
Professional Selling (concentration also earns certificate) (9 credits)
| MKG 333 | Professional Selling | 3 |
| MKG 433 | Advanced Professional Selling | 3 |
XXX-XXX
| BUS/MKG 390 or 490 OR COMM 395, 397 (Phin Comm) or 490: Internship/Practicum (in Sales) or Salesforce/other external related certification(s) | 3 |
Digital and Social Media Marketing (9 credits)
| DSIM 307 | Introduction to Business Analytics | 3 |
| COMM 217 | Mobile and Social Media Video | 3 |
| COMM 325 | Social Media: Management and Strategy | 3 |
International Marketing (9 credits)
| INB 420 | Global Business | 3 |
| MKG 341 | International Marketing | 3 |
| Or | |
| INB 341 | International Marketing | 3 |
XXX- XXX
| One additional course selected from COMM 401, BUS/MKG/COMM 390 or 490, or IS courses with department chair approval | 3 |
In addition, they must take the following courses:
Electives
General Electives
General Electives
| Requirement | 11 |
4 Year Plan
This guide is for planning purposes in consultation with your advisor. For official program requirements, please refer to the academic catalog and your degree audit. To complete the program in 4 years, students will need to enroll in an average of 15 credits (5 classes) per semester.
Degree requirements are made up of core requirements (C), major requirements (M), and elective courses (E).
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First Year
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Semester 1
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Prefix/Number
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Course Title
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Prerequisites/Comments
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Crs
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Area
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Sem
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MATH 112
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Modern Applications of Math
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(PRE: MATH 104) C minimum
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3
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M/C
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MGT 320
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Leadership
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3
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M
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JU 189 (or JU 169 Honors)
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First-Year Seminar
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3
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E
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Core
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3
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C
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|
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Core
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|
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3
|
C
|
|
|
First Year
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|
Semester 2
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Prefix/Number
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Course Title
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Prerequisites/Comments
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Crs
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Area
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Sem
|
|
ECON 201
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Principles of Macroeconomics
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C minimum
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3
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M / C
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|
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PHIL 212
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Ethics
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3
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M / C
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Core
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3
|
C
|
|
|
Core
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|
|
3
|
C
|
|
|
Core
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|
|
3
|
C
|
|
|
Second Year
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Semester 3
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Prefix/Number
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Course Title
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Prerequisites/Comments
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Crs
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Area
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Sem
|
|
MGT 321
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Legal, Ethical Environment of Business
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(PRE: ENGL 103) C minimum
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3
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M
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DSIM 203RI
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Applied Business/Economic Analysis
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C minimum
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3
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M/C
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MKG 301
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Principles of Marketing
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3
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M
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ECON 202
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Principles of Microeconomics
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C minimum
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3
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M
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Core/Elective
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3
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C/E
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Second Year
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|
Semester 4
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Prefix/Number
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Course Title
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Prerequisites/Comments
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Crs
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Area
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Sem
|
|
ACCT 201
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Principles of Accounting I
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C minimum
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3
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M
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DSIM 201
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Business Statistics
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C minimum
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3
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M
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INB 303
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Competing in a Global Environment
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Satisfies DEI requirement
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3
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M
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Core/Elective
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3
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C/E
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Core / Elective
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3
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C / E
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Third Year
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Semester 5
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Prefix/Number
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Course Title
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Prerequisites/Comments
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Crs
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Area
|
Sem
|
|
ACCT 202
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Principles of Accounting II
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(PRE: ACCT 201, MATH 112 or 140) C minimum.
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3
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M
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MGT 310
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Org Behavior/Leadership Skills
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Satisfies DEI requirement
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3
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M
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MKG 336
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Buyer Behavior
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PRE: MKG 301
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3
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M
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DSIM 305
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Quantitative Business Methods
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(PRE: DSIM 201 or consent of instructor)
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3
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M
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|
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Core/Elective
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|
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3
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C/E
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Third Year
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Semester 6
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Prefix/Number
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Course Title
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Prerequisites/Comments
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Crs
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Area
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Sem
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DSIM 370
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Management Information Technology
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(PRE: DSIM 203RI)
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3
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M
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FIN 301
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Corporate Finance
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(PRE: ACCT 201 and ECON 201)
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M
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MGT 308WS
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Business Communication
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(PRE: ENGL 103) C minimum.
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3
|
M
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|
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MKG XXX
|
MKG course for no concentration or for concentration – from list below
|
See list below
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3
|
M
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|
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Core / Elective
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3
|
C / E
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|
|
Fourth Year
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Semester 7
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Prefix/Number
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Course Title
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Prerequisites/Comments
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Crs
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Area
|
Sem
|
|
DSIM 350
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Project / Operations Management
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(PRE: MATH 112 or 140)
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3
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M
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|
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MKG XXX
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MKG course for no concentration or for concentration – from list below
|
See list below
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3
|
M
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|
|
MKG/DSIM 435
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Marketing Research and Analytics
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MKG 301 & DSIM 201 or permission of instructor
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3
|
M
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F
|
|
Core / Elective
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3
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C / E
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|
|
Core / Elective
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3
|
C / E
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Fourth Year
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Semester 8
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Prefix/Number
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Course Title
|
Prerequisites/Comments
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Crs
|
Area
|
Sem
|
|
MKG 438
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Marketing Strategy
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(PRE: MKG 301 & senior status)
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3
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M
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MGT 432
|
Business Strategy/Venture
Development
|
(PRE: FIN 301 or SPO 301 & senior status)
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3
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M
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|
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MKG XXX
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MKG course for no concentration or for concentration – from list below
|
See list below
|
3
|
M
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|
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Core / Elective
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|
3
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C / E
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Core / Elective
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3
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C / E
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Concentrations and No Concentration for Marketing
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No Concentration
(9 credits)
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Digital and Social Media Marketing
(9 credits)
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International marketing
(9 credit hours)
|
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MKG 333 Professional Selling
(PRE: MKG 301)
|
DISM 307 Intro to Business Analytics
(PRE: DSIM 203RI, 201)
fall semester
|
INB 420 Global Business
(PRE: INB 303)
spring semester
|
|
|
Pick one elective from MKG courses 300 level or above
|
COMM 217 Mobile and Social Media Video
|
MKG/INB 341 International Marketing
(PRE: MKG 301)
fall semester
|
|
|
Pick one elective from MKG courses 300 level or above OR, COMM 217, 325 (spring semester), 395, or 490
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COMM 325 Social Media Management (includes professional certifications)
spring semester
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Select one: COMM 401, BUS/MKG/COMM 390 or 490, or IS course with dept chair approval
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|
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Core Courses (37 credits)
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Area
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Course(s)
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Planned
|
|
Economics
|
ECON 201 (satisfied by major)
|
x
|
|
English
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ENGL 103 (depending on placement, student may need ENGL 101 first). 'C-' or
better required.
|
3
|
|
NOTE: All students enrolled in ENGL 103 must pass an Exit Exam at the end of the
term. Students not passing this exit exam are required to enroll in ENGL 214WI prior to reaching 60 hours. It is not necessary to pass this exam in order to pass ENGL
103. ENGL 214WI counts as an elective course.
|
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English (Lit)
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ENGL 189, 202, 203, 204, or 206
|
3
|
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Fine Arts
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Three hours in ART, ARH, DANC, MART, MUS, or THEA
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3
|
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Global Studies
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One 102-level (or above) foreign language course or equivalent, or any International
Studies (IS) course at the 300-level
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3
|
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History
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One three-credit HIST course at the 100- or 200-level
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3
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Humanities
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One three-credit HUM course at 300 level or above
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3
|
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Lab Science
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100 or 200-level lab science, at least 4 credits, in BIOL, CHEM, ENV, MSC, or PHYS
|
4
|
|
Mathematics
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MATH 112 or 140 (satisfied by major)
|
X
|
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Philosophy
|
PHIL 212 (satisfied by major)
|
X
|
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Social Science
|
GEOG 189 or 200; POL 189, 205 or 208; PSYC 189 or 201; SOC 189 or 203
|
3
|
|
Technology
|
DSIM 203RI (satisfied by major; also satisfies the Experiential Learning requirement)
|
X
|
General Requirements for All bachelor's degrees •A minimum of 120 credit hours earned with a minimum of 30 credit hours completed at JU. •A minimum of a "C" (2.0) average for all work taken at JU. •A student must satisfy all requirements of the University Core Curriculum in addition to all major and degree requirements. •A student is responsible for meeting the specific graduation requirements of the selected major and degree. A student who pursues more than one major must meet all degree requirements for each major. •A student must have at least a "C" (2.0) average in the major. •At least 12 credit hours in the major in courses numbered 300 or above must be completed at JU.
•A minimum of forty-two credit hours must be in courses numbered 300 or above. •At least one each of an upper level Writing-Intensive and Speech-Intensive course (designated with a “WI” or “SI” in the course number; may be satisfied by courses already required for major). •At least 3 credit hours in Experiential Learning (defined as Undergraduate
Research, Research Intensive with “RI” designation, Internship, Study Abroad, or Service Learning; may be satisfied by courses already required for major) * At least one Diversity, Equity, Inclusion (DEI) course (may be satisfied by courses already required for major). NOTE: This four-year plan is meant to be a guide. For full degree requirements, please consult the academic catalog.
Total Credit Hours: 120