MKG 420 Category Management Practicum
This course will allow students to gain highlyvaluable skills by doing similar work that isperformed by entry-level leadership candidates.Students will work with executives from localbusinesses to build actual category plans forthese companies. Students will work with companydatabases and analytics systems using syndicateddata programs such as AC Nielsen and IRI. Studentswill work alongside executives from partnercompanies who will coach them on the basics ofproducts and systems. Students will be exposed tothe selling side and the merchandising side of theretail industry by developing a category sellingplan in the first half of the semester and acategory plan in the second half of the semester.