Graduate Catalog 2023-2024

MKTG 6410 Integrated Communication in International Marketing

Review of the different tools of the integrated advertisement and marketing blend, consumer satisfaction at the global level and improvement of the company’s profits. Distinction between paid advertisements, non-paid publicity, personal sales, promotional sales, sponsorship, direct marketing, public relations and communication using Internet. Analysis of the development of advertisement activities with focus on international marketing using diverse tools.

Credits

3