General Catalog 2023-2024

ECOM 1210 Introduction to Electronic Commerce

Study of the basic elements of electronic commerce, factors that trigger development, and necessary technology to implement them. Discussion of the models of electronic commerce markets, their relation with the traditional markets, electronic commerce suppliers and their components: distribution chain management, enterprise resources management, and relationship marketing.

Credits

3

Prerequisite

GEIC 1010, MKTG 1210, BADM 1900