Music Enterprises Management (BBA)

The Bachelor of Business Administration in Music Business Management has as its main purpose to train students with the necessary skills to perform successfully in the management of any organization linked to the music business.

The Metropolitan Campus is authorized to offer this program.

Program Goals

1. Develop producers or managers of musical business activities.
2. Promote entrepreneurs in the music industry.
3. Train professionals who can work in music business in corporate environments.

Program Objectives

1. Promote knowledge and fundamentals of business administration with an interdisciplinary approach, committed to self-management in the management of music companies.
2. Create professionals trained to direct and manage new companies, both small and medium, related to the music industry, and capable of developing innovative marketing strategies and processes that respond to the changes and trends of this industry.
3. Promote ethical behavior in professional practice and knowledge of the discipline from an integral vision of it.

Competencies Profile of Graduates

The Program is designed to develop the skills that allow the student:

Knowledge

Demonstrate knowledge and understanding of:

1. the managerial, legal and technological foundations to develop business within the contemporary music industry.

Skills

1. Apply management theories to develop small and medium enterprises.
2. Integrate the marketing strategies applicable to the various services in the area of music.
3. Identify opportunities in the music industry to undertake creative projects.
4. Develop innovative processes that contribute to the profitability and sustainability of businesses in the music industry.

Attitudes

1. Demonstrate appreciation for ethical values in the entertainment industry.
2. Show commitment to positive interpersonal relationships between professionals in the music industry and with teamwork.

Requirements of the Bachelor in Business Administration in Music Enterprises Management

General Education Requirements	48 credits
Core Requirements	25 credits
Major Requirements	30 credits
Related Requirements	15 credits
Free Electives	3 credits
Total	121 credits

General Education Requirements - 48 credits

Forty eight (48) credits are required as explained in the section “General Education Requirements for Bachelors’ Degrees."

Core Requirements - 25 credits

ACCT 1161	Introduction to Financial Accounting	4
BADM 1900	Fundamentals of Business Management	3
MAEC 2140	Fundamentals of Quantitative Methods	3
MAEC 2211	Principles of Microeconomics	3
OMSY 3030	Business Communication in Spanish	3
	Or
OMSY 3040	Business Communication in English	3
MAEC 2221	Basic Statistics	3
MKTG 1210	Introduction to Marketing	3
ENTR 2200	Foundations of Entrepreneurship	3

Major Requirements - 30 credits

MUBA 1000	Introduction to Business in the Music Industry	3
MUBA 1100	Music Marketing	3
MUBA 1200	Principles of Management of Artists	3
MUBA 1300	Musical Fundamentals for Enterprises	3
MUBA 1400	Legal Aspects in The Music Business	3
MUBA 2000	Dissemination, Promotion and Distribution of Music in Internet	3
MUBA 3000	Introduction to Musical Production	3
MUBA 4000	Project Management in the Musical Industry	3
MUBA 397_	Special Topics	1
MUBA 4971	Integrated Seminar	3

MUBA 397_: The student will take three Special Topic courses, each one of one (1) credit.

Related Requirements - 15 credits

MKTG 2220	Marketing Management	3
MKTG 2223	Consumer Behavior	3
MKTG 3230	Integrated Marketing Communication	3
MKTG 3233	Public Relations in Organizations	3
MKTG 4244	Global Marketing	3

Note: *Special Topics: One will be offered per trimester, the topics will be related to new industry trends and new technologies, documentation procedures and laws, creativity development tools, etc. Most topics can be taken by students of the program, regardless of the year they are studying. If any of the topics requires an advanced level of knowledge, the prerequisite courses will be established.