COMU 4444 Fundamentals of Media Research
Application of the basic techniques of scientific-social research in mass media. Emphasis in research design, the sampling, the instruments for data collection, interpretation and the application of the results. Planning and development of a research subject. Requires 30 hours of lecture and 45 hours of closed lab.
Prerequisite
MAEC 2221 and have approved 60 credits of the major courses