MKTG 3366 Distribution
A study of inter-firm relationships which will encompass the elaborate behavioral systems that usually involve many decision makers and often extend over a wide geographical area. Distribution systems are in constant interaction; they lead; they follow; they control; they conflict; they cooperate. This course will take an interactive approach to the required sophisticated understanding of these processes, rather than separate analyses of retailing, wholesaling, and physical distribution.
Prerequisite
MKTG 3361
Either Corequisite or Prerequisite
Sophomore Classification Required