MKTG 3366 Distribution

A study of inter-firm relationships which will encompass the elaborate behavioral systems that usually involve many decision makers and often extend over a wide geographical area. Distribution systems are in constant interaction; they lead; they follow; they control; they conflict; they cooperate. This course will take an interactive approach to the required sophisticated understanding of these processes, rather than separate analyses of retailing, wholesaling, and physical distribution.

Credits

3

Prerequisite

MKTG 3361

Either Corequisite or Prerequisite

Sophomore Classification Required

Session Cycle Description

As needed