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Marketing, B.B.A.(MKTG)

BBA Core Curriculum

Bachelor of Business Administration Degree (BBA)

BBA Marketing Core Requirements

These courses are required to be fulfilled in the Core Curriculum.

MATH 1316Finite Mathematics for Business

3
Or
MATH 1420Calculus I

4
 
ECON 2331Principles of Macroeconomics

3
ECON 2332Principles of Microeconomics

3

Business Core and Major Requirements

Business Core

ACCT 2311Principles of Accounting I

3
ACCT 2312Principles of Accounting II

3
BSAD 2302Business Statistics

3
BSAD 2304Business Analytics

3
BSAD 3303Business Law I

3
BSAD 3367Management of Information Systems

3
BSAD 4325Business Ethics

3
CSCI 1303Intro to Computer Applications

3
ECON 1310Personal Finance

3
FINA 3341Principles/Financial Mgmt

3
MGMT 3351Introduction to Management

3
MKTG 3361Principles of Marketing

3
Total Credit Hours:36

Major: Marketing

MKTG 3363Consumer Behavior

3
MKTG 4362Marketing Research

3
MKTG 4366Marketing Management

3
MKTG upper level electives

9
Business upper level credits

6
Total Credit Hours:24

Total Credit Hours: 60

Total Credit Hours: 124

Note: Must complete a minimum of 120 credits with a cumulative GPA of 2.0 or higher to graduate.

36 upper level credits (3000 and 4000-level) required.

80 Chapel attendances required.