CMKT 440 Entrepreneurship (formerly MKTG 440)
This course provides a foundation for an understanding of the variables and functions in the start-up of new business ventures. More and more businesses are being started, and the opportunities are there for such actions. The development of strategic plans and feasibility studies are essential for successful introduction of new businesses. It includes the study of theory, while developing a practical knowledge of the marketing management system and key concepts for new ventures. This course is designed to enable new enterprises a stronger opportunity to achieve a higher quality of success.