MRKT 2200 Foundations of Marketing
This course presents a study of the importance of marketing in the American economy. Utilizing lecture-discussion, case analysis, and marketing-simulation games and intensive examination of the marketing variables (product, place, promotion, and price) will take place. The marketing environment, functions, and institutional structure at a macro level; problems of cost and productivity; viewpoints of society, consumer and management will be explored. (Common Course Number: CMKT 2003) (3/0/3) Prerequisite: a “C” or better in BUSN 1030
Prerequisite
BUSN 1030