The Bethel Vision and Priorities
In Spring 2018, Bethel launched its GROW Agenda 2018-2022, focused on opening new doors to Bethel for future students. A multi-disciplinary research and planning team produced four initiatives of highest return, which was later unanimously approved by the Board of Trustees in early 2018 and endorsed by faculty, staff, and administrators.
The primary foci are: (1) adding several new sports teams and an athletic facility, (2) adopting new recruitment methodologies and external partners in digital marketing and Web development, (3) double the number of online-format programs from 11 to 22, and (4) a variety of small, niche enrollment projects (e.g. a debt-free path through Bethel for the poorest students, launching a Computer Science major in Fall 2019, etc.). Simultaneously, to support a 60% growth in Admissions visitors over the past three years, a Welcome Center facility is already funded.
As we enter our last months of this agenda we are pleased with the growth that has come from the athletic expansion and our creative Bethel University Extension (BUx) work. The next set of priorities is currently being formulated.