MKT-467 RETAIL MANAGEMENT

The intent of this course is to familiarize students with the decisions involved in running a retail firm and the concepts and principles for making those decisions. While the course focuses on the retail industry including retailers of consumer services, the content of the course is useful for students interested in working for retailers, those who will work for companies that interface with retailers such as manufacturers of consumer product or for students with a general management or entrepreneurial interest. Prerequisites: MKT 306 and Senior Status.

Credits

3

Distribution

Business