BUS 430 Competitive Strategies

This course addresses the complex future faced by existing businesses. Materials cover strategic and organizational issues, restructuring, mergers and acquisitions, technological change, strategic alliances, and the challenges of creating and serving markets around the world. Topics include strategic goals, competitive environment, value chains, focus strategies, ethics, diversification, globalization, cooperation and competition, organization design practices, and implementing change. Prerequisite: BUS120.

Credits

4.5

Prerequisite

BUS120 D- O BUS120 TC