SPT 510 Sport Revenue Strategy
This course will examine the unique nature of�marketing sport as both a participatory and�spectator event. The principles of marketing and�marketing management will be introduced and�integrated with application to sport and�sports-related organizations, as well as with�non-sport organizations that affiliate with sport�properties. The real-life applications of these�concepts in the context of high school,�collegiate and professional sport teams as well�as sport equipment manufacturers and sport events�will be highlighted.