International Management
The International Management program provides a comprehensive factual and analytical understanding of the global business environment. Built on Franklin’s traditional strengths of active learning, student engagement, and research-based learning, the major couples the foundation of standard business core courses with the latest knowledge and analytical methods in all management sub disciplines. Students learn to deploy that knowledge and methods in strategic planning, marketing, accounting, finance, business analytics and data driven decision making
In addition to graduate school opportunities such as MBA, MSc, and MA programs, possible career paths for International Management graduates include: Marketing Manager, Trading and Fund Manager, Financial Analyst, Business Development Manager, Product Manager, Advertising Account Manager, and Business and Data Analyst.
Major Requirements (54 Credits)
Foundation Courses (18 credits)
| BUS 115 | Financial Accounting | 3 |
| BUS 135 | Introduction to Business Systems | 3 |
| BUS 136 | Marketing in a Global Context | 3 |
| ECN 100 | Principles of Macroeconomics | 3 |
| ECN 101 | Principles of Microeconomics | 3 |
| MAT 201 | Introduction to Statistics | 3 |
Required Courses (18 credits)
| BUS 306 | Quantitative Methods and Dynamic Forecasting | 3 |
| BUS 315 | Managerial Accounting | 3 |
| BUS 326 | Managerial Finance | 3 |
| BUS 340 | Management Science | 3 |
| BUS 353 | Strategic Management Theory | 3 |
| BUS 410 | Organizational Behavior and Leadership | 3 |
Capstone Requirement (3 credits)
| BUS 455 | Global Strategic Management | 3 |
Departmental Electives (15 credits)
Five of the following:
| BUS 256 | Marketing Research Methods | 3 |
| BUS 274 | Brand Management | 3 |
| BUS 285 | Integrated Marketing Communications | 3 |
| BUS 308 | Advanced Marketing Research and Data Analysis | 3 |
| BUS 342 | Green Marketing and CSR | 3 |
| BUS 357 | Global Information Systems | 3 |
| BUS 361 | International Marketing | 3 |
| BUS 373 | International Entrepreneurship | 3 |
| BUS 383 | Digital Marketing and Web Analytics | 3 |
| BUS 385 | Consumer Behavior in International Marketing | 3 |
| BUS 397 | Data Mining (Business Intelligence) | 3 |
| BUS 426 | International Financial Management | 3 |
| BUS 452 | E-Commerce | 3 |
| BUS 498 | International Management Internship | 3 |
| BUS 499 | International Management Thesis | 3 |
| ECN 365 | Investment Analysis I | 3 |
| ECN 366 | Investment Analysis II (Corporate Finance) | 3 |
Note: Prerequisites may be required for courses outside of the major.