Course Number and Title:
ENT 211 Entrepreneurial Strategy and Design
Campus Location
- Dover
- Georgetown
- Wilmington
Prerequisites
Pre-requisite: (ENG 102 or higher concurrent) and ACC 112 and (BUS 107 or CIS 107 or OAT 152)
Course Credits and Hours
3 credit(s)
3 lecture hours/week
0 lab hours/week
0 offsite lab hours
Course Description
This course introduces concepts of business modeling as a tool for entrepreneurial planning. Course concepts and activities include designing an entrepreneurial roadmap for a viable start-up through applying business ideas to the designated model and evaluating internal and external factors that influence feasibility.
Core Course Performance Objectives (CCPOs)
- Analyze the components and purpose of an entrepreneurial business model. (CCC 1, 2, 3) (PGC 2, 3)
- Apply external business model components to a proposed venture. (CCC 2, 3, 5, 6) (PGC 1, 2, 3)
- Apply internal business model components to a proposed venture. (CCC 2, 3, 5, 6) (PGC 1, 2, 3)
- Evaluate the feasibility of a proposed venture using the business model components. (CCC 2, 5 ,6) (PGC 1, 2, 5)
- Integrate research findings to design a comprehensive business model and written report. (CCC 1, 4) (PGC 3, 4, 5)
See Core Curriculum Competencies and Program Graduate Competencies at the end of the syllabus. CCPOs are linked to every competency they develop.
Measurable Performance Objectives (MPOs)
Upon completion of this course, the student will:
- Analyze the components and purpose of an entrepreneurial business model.
- Explain the importance of strategic planning in entrepreneurship.
- Determine the viability of a business idea through business modeling.
- Analyze how business model frameworks support entrepreneurial decision-making.
- Apply external business model components to a proposed venture.
- Examine the value offered to customers and how it meets specific needs.
- Classify target customer segments based on relevant characteristics.
- Propose strategies for building and maintaining customer relationships.
- Select appropriate marketing and distribution channels for the venture.
- Estimate potential revenue streams and their contribution to profitability.
- Apply internal business model components to a proposed venture.
- Determine key partnerships and suppliers that support operations.
- Determine the essential resources required to operate the venture.
- Project major cost estimates for the venture’s operations.
- Evaluate the feasibility of a proposed venture using the business model components.
- Research and analyze internal and external business model elements to gauge feasibility.
- Revise individual elements of the business model through pivots and iterations to improve feasibility.
- Integrate research findings to design a comprehensive business model and written report.
- Compose a comprehensive written report that demonstrates research-based business strategies.
- Format the completed business model in a professional layout suitable for presentation.
- Deliver a presentation of the proposed business concept.
Evaluation Criteria/Policies
The grade will be determined using the Delaware Tech grading system:
| 90-100 |
= |
A |
| 80-89 |
= |
B |
| 70-79 |
= |
C |
| 0-69 |
= |
F |
Students should refer to the
Catalog/Student Handbook for information on the Academic Standing Policy, the Academic Integrity Policy, Student Rights and Responsibilities, and other policies relevant to their academic progress.
Final Course Grade
Calculated using the following weighted average
Evaluation Measure | Percentage of final grade |
Summative Assessments |
Final Business Model | 20% |
Final Written Report | 20% |
Final Presentation | 20% |
Formative Assessments |
The course will contain various formative assessments including but not limited to: - Assignments
- Discussion Boards
- Homework
- Activities
| 40% |
TOTAL | 100% |
Program Graduate Competencies (PGCs are the competencies every graduate will develop specific to his or her major)
- Integrate professional, ethical, and legal standards into business decision-making.
- Apply foundational business concepts that lead to strategic thinking and the ability to analyze complex problems.
- Use professional and technology-based skills that are relevant to the dynamic business environment.
- Employ effective communication skills and collaboration strategies to promote positive organizational outcomes.
- Apply skills necessary to analyze and interpret business and financial data for decision-making purposes.
Core Curriculum Competencies (CCCs are the competencies every graduate will develop)
- Apply clear and effective communication skills.
- Use critical thinking to solve problems.
- Collaborate to achieve a common goal.
- Demonstrate professional and ethical conduct.
- Use information literacy for effective vocational and/or academic research.
- Apply quantitative reasoning and/or scientific inquiry to solve practical problems.
Students in Need of Accommodations Due to a Disability
We value all individuals and provide an inclusive environment that fosters equity and student success. The College is committed to providing reasonable accommodations for students with disabilities. Students are encouraged to schedule an appointment with the campus Disabilities Support Counselor to request an accommodation needed due to a disability. The College's policy on accommodations for persons with disabilities can be found in the College's Guide to Requesting Academic Accommodations and/or Auxiliary Aids Students may also access the Guide and contact information for Disabilities Support Counselors through the Student Resources web page under Disabilities Support Services, or visit the campus Advising Center.