MARK 6370 Digital Marketing
This course explores how strategic business communication has changed due to the rise of social media and digital marketing. It equips students with relevant knowledge and skills to develop cutting-edge business communication strategies that incorporate social media, digital marketing, and consumer-to-consumer social interactions. The course examines the digital marketing trifecta of 1) owned media, including an organization’s website and social media channels, 2) paid media, including social media ads, influencer marketing, and SEO marketing, and 3) how to maximize earned media.
Offered
As scheduled